Client: Horizon Food Group, Inc. Project: Horizon Custom Bakery Brand & Website
Ne-Mo’s Bakery has had long term private label customers relationships with Carls’s Jr, Jack in the Box, Holiday Inn Express, Jenny Craig, Nutrisystem, Captain D’s, and Trader Joe’s. When Ne-Mo’s Bakery, and Horizon Snack Foods (Cutie Pie and All American Pie), were purchased, a parent company was established (HFG) to integrate the brands into one parent company. The decision was made to embrace and promote all HFG’s brands and promoting a comprehensive profile of HFG to chain accounts.
The Objective: To redesign the HCB website so it is interesting and compelling for potential new chain account customers, many who click through from our email blast program, and don’t have a good idea of who we are. And to make HCB look bigger than we are, by leveraging the fact that we manufacture high quality brands sold nationwide.