Before & After. I art directed the video below. It shows the evolution of the old brand to the new brand.

Client: Sustineo™ Corporation

Project: Custom Branding & Brand Strategy


Company: The mission of the Sustineo Corporation is to enable the improvement of the global environmental through renewable energy systems, energy efficiency, and green building design. Through their subsidiary company – Sustineo Construction Corp, they provide turn-key design build services. Sustineo is primarily a business to business company, however over the next 2 years the company plans to grow a small local to San Diego customer base servicing directly to homeowners/customers. They have 3 primary offerings that our new strategic plan needs to incorporate: 1. Solar PV for a client’s business or residence, 2, Landscape/xeri-scape design & water management, and 3. Green building developments.

Logo Concept: This new logo represents an evolution of the original logo. It’s bold and simple, but complex. The 3 swirls of dimensional color spinning together harmoniously represents the sun, water, and earth, the 3 core services of the company. This logo belongs to a large entity; it’s core shape is also open, friendly and approachable. Clean and corporate, but also representing a fresh approach to sustainability branding.

The Solutions: VBS collaborated with the Sustineo™ team to completely re-envision the brand as the company rapidly evolves into both a B2B and B2C solution in the sustainability space. This included a comprehensive Brand Strategy – custom brand, logotype and website, subsidiary line extensions, competitor analysis, headline and messaging creation, tagline writing, image recommendations, trademarking opportunities and custom sub-branding, and strategic online and offline recommendations.

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